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International Communication (master)


How do you give your future career meaning and value in a global context? By becoming an international communication expert.

Are you interested in specializing in international corporate communication, in strategic brand management, or in global public relations? Do you want to advance a career as an intercultural communication consultant or a facilitation specialist? Or do you have communication skills and management abilities and want to develop these further so as to become a gifted communicator? Our recently updated Master of International Communication (MA) responds to the business need for a strong professional and impactful program. This Master provides an excellent advanced knowledge and experience base for a successful career in a wide range of global communication areas. Our graduates develop competences that are valued most by employers and that are crucial for effective communication management. We train a new generation of communicators ready to take on each situation, equipped with problem solving skills, vision and strategic insights: international communication experts who are able to raise their game and inspire global as well as personal change.

Benefits of the Master in International Communication at Hanze UAS

  • Develop a Global Mindset by being able to work successfully across cultures and geographies, being adaptable, open-minded and having a deep knowledge of strategic communication practices in businesses, governments and non-profits.
  • Create Sustainable Impact by designing innovative, digital and sustainable solutions for organizations through mastering critical, creative and reflective skills, tools and trends and the latest practice-oriented research methods.
  • Brand Yourself for a career in international communication, by developing a personal brand tailored to your personal journey, your ambitions and needs and by building a professional network with fellow students, alumni and communication professionals.
  • Gain Experience through the acquisition of a thesis internship position in a wide variety of companies and organizations (e.g. Philips, Shell, Heineken, Microsoft, United Nations, Unesco) and through the opportunity to work with professional clients and the professorship Communication, Behavior and Sustainable Society throughout the first and second semester
  • Learn Strategic and Innovative thinking from highly committed academic teaching staff and experts; in a global classroom of problem-based, multidisciplinary learning, through immersion in case studies and by joining research & innovation labs.


Educational concept

The program has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this program. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence.

Semester 1: International Reputation and International Brand Management

In semester 1, the program focuses on communication in two domains: 'International Reputation Management' and 'International Brand Management'. The curriculum emphasizes the study of international organizations as communicators across various business and Not-for-Profit sectors. The program includes cutting-edge critical approaches to intercultural facilitation and international communication in both teaching and research. Students learn from an international team that includes experienced researchers and committed practitioners. Teaching involves face-to-face and directed learning.

Semester 1 Core Subjects:

  • International Reputation Management
  • International Brand Management
  • Corporate Communication
  • Intercultural Communication & Training
  • Personal Branding
  • Professional Writing
  • International Research & Consultancy

Semester 2: Sustainability Communication and Digital Innovation

In semester 2 students take specialization courses here at Hanze UAS. We offer advanced courses around two central themes: 'Sustainability Communication' and 'Digital Innovation'. Students will be offered the opportunity to participate in Innovation labs, putting theory and research to practice in close collaboration with the professional field and the professorship. Furthermore, students will also be introduced to the Future Literacy Knowlab, an intensive program that introduces new ways of looking at current day communication issues.

Semester 2 Core Subjects:

  • Communication and Behavior
  • Organizational Issues and Crisis Communication
  • Intercultural Facilitation & Futures Literacy Training
  • Personal Leadership
  • Sustainable Labs

Semester 3: The dissertation

The third semester consists of a Graduation Project: a master's dissertation. The master's dissertation is a consultancy-based project, which allows students to become an expert in the area of their career interests as a communication professional. The students can carry out this project either at or for international organizations in a form of an internship and/or as a consultant, or remain inhouse and carry out a project for an Innovation Lab. The thesis builds on all knowledge, practical experience and competences gained during the previous two semesters.

Admission requirements

The applicant must have:

A Bachelor's degree in the following relevant fields:

  • Marketing
  • PR
  • Business
  • Management
  • Communication
  • Humanities
  • Social Sciences
  • Linguistic

A certificate of proof of a sufficient proficiency in the English language*:

  • IELTS with a minimum overall score of 6.5 with no subscores below 6, or:
  • TOEFL ibt with a minimum overall score of 90 with minimum 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing, or;
  • CAE with a minimum grade of C.
  • Your IELTS, TOEFL ibt or CAE should not be older than 2 years at the time of applying.

*Applicant with a Bachelor’s diploma from the Netherlands can declare the cost of the necessary IELTS/TOEFL test (for the purpose of applying for the MIC program) with the Hanze UAS, once enrolled officially as a student in September. This can be done by sending the receipt to mic@org.hanze.nl.

You don't need to prove your knowledge of English:

  • If you are a national of and/or you have completed your Bachelor's program (as a full-time student on campus) in one of the following countries: Australia, Canada, Ireland, New Zealand, UK, USA.
  • If you have obtained a Bachelor's diploma in a 3 or 4 years of fully English-taught program. Proof is required and additional documents might be required.


Graduation profile

As a graduate of the Master in International Communication you are trained to become an interculturally competent communication professional able to work in a global context. You are able to anticipate on changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level.


1 May
All applicants must be enrolled for the MIC program on Studielink.
Late applicants can contact mic@org.hanze.nl.

1 June
Students requiring a visa (non-EU/EEA) must upload all required documents. * **

15 August
Students not requiring a visa (EU/EEA) must upload all required documents.

* For applicants who are from Bangladesh, Pakistan and Nepal, the deadline is 1 April due to an intensified immigrations control.
** For students who are already living in the Netherlands and in possession of a residence permit, the deadline is 15 August.

For more information on requirements and how to apply, please visit www.hanze.nl/mic.



Students who want to take the best from educational international communication.


Graduation profile
As a graduate of the Master in International Communication you are trained to become an interculturally competent communication professional able to work in a global context. You are able to anticipate on changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level.


3 semesters



ETCS credits


EU: €2083 per year
Non-EU: €7.700 per year
Full-time 2nd programme: €3150 per year

More information


Hanze University Groningen, University of Applied Sciences, Groningen, the Netherlands


Degree: Master of Arts in International Communication
Students are awarded with a Master of Arts degree in International Communication (90ec).


Dania Fang
T + 31 (0)50 595 1130
T + 31 (0)6 1072 3756 (WhatsApp)

E: mic@org.hanze.nl


Language Programme taught in English.

The master is accredited by the NVAO (Dutch Flemish Accreditation Organisation).


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